New ยท Free guides for all 50 states + D.C.
The older adults in our life are aging into the most complex (and expensive) care maze in the world. Nobody handed us the manual.
GrayBrief is the field guide for the generation taking care of the generation that raised them. Medicaid, POA, facility licensing, and the rest. Plain English, by state, written by people who have done it.
Before you get overwhelmed: your free state guide
Free. No credit card.
Updated monthly by attorneys + RNs.
73M
Americans age 65+ by 2030. The largest elder cohort in U.S. history.
$0
What Medicare pays for long-term custodial care. Most families don't know this.
5yrs
How far back Medicaid can look at your family's finances. Plan early.
38%
Of millennials are already informally caregiving, averaging 20 hrs/week.
$120K
The average cost of a year in a private nursing home room.
ยง 02 ยท Why now
Elder care is not getting easier anytime soon. Empower yourself with the knowledge and tools to support your elders before the overwhelm sets in.
GrayBrief is the smartest way for younger caretakers to navigate elder care, before they need to.
ยง 03 ยท The whole picture
Know what to do before you need to.
Everything you need to be the prepared one, in one place, for one price.
01 ยท The course
Ten modules, plainly.
Organized by life stage, not textbook topics. Medicare, Medicaid, facilities, documents, the conversations, and grief. Start exactly where you are.
02 ยท The app
One trusted place.
Every document, contact, and detail your family needs, stored where everyone can find it in an emergency. Share it with the siblings.
03 ยท The call
A real expert. Yours.
Twenty minutes, one-on-one, with an elder care professional. Your situation, your state, your questions, real next steps.
Start with your state.
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